• 8.00

    • Registration & Refreshments

  • Chairman: Mark Newman, Chief Research Officer, Informa Telecoms & Media, UK

    • + view all

  • 9.00

    • Conference Welcome & Speed Networking

  • Helen Ponsford, Conference Manager, Informa Telecoms & Media, UK
  •  

    • COMMERCIAL REALITIES AND SUBSCRIBER-CENTRIC STRATEGIES FOR BROADBAND TRAFFIC MANAGEMENT

  • 9.15

    • Managing Subscriber Perceptions, Pricing And Public Relations: How Can Mobile Operators Avoid Becoming Bit-Pipes With Big Bandwidth Problems?

  • Jens Backes, VP Mobile Broadband, T-Mobile International, UK

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    • What is causing the explosion in data traffic?
    • Do 20% of the customers consume 80% of the bandwidth?
    • In pursuit of higher profit per megabyte
    • How significant is network congestion to churn?
  • 9.40

    • Effective Enforcement Of On-Demand QoS: Which Users/Applications Should Qualify For Access To The 'Fast Lane'?

  • Guy Bradshaw, Head of Broadband Commercial Strategy, Vodafone Group, UK

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    • Can priority and guaranteed bandwidth be legitimately sold at a premium?
    • Going beyond simple QoS to prioritise premium subscribers
  • 10.10

    • PANEL DISCUSSION: Do All Operators Need Some Form Of Traffic Management Solution? How Does The 4G Vision Affect Operator Strategy For Capacity?

  • Christian Ludwig, Head of Mobile Broadband, Three, Austria
  • Jens Backes, VP Mobile Broadband, T-Mobile International, UK
  • Ståle Pedersen, Head of OSS, Telenor Group, Norway
  • Johan Andsjo, CEO, Yoigo, Spain
  • Randy Fuller, VP Business Development, Camiant, USA

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    • To what extent will concentration of data traffic follow voice traffic patterns?
    • How effectively can mobile broadband compete with fixed services given the finite availability of spectrum?
  • 10.55

    • Leveraging Deep Packet Inspection (DPI) and Policy Management Synergies to Create a Smarter Network

  • Tal Rotem, Director of Product Management, Mobile Internet Division, Comverse, Israel

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    • Fresh perspectives on how to take maximum advantage of the vast mobile data opportunities
    • The critical role of Policy Management and the benefits of deploying a holistic DPI/ Policy Management solution
    • Constructing segmented data plans: how policy management can enhance marketing success and monetize networks more effectively
  • 11.20

    • Networking & Refreshments Break

  • 11.50

    • Ethical Approaches To Traffic Management: Taking Advantage Of Opportunities To Enhance End-User Experience Openly With DPI And Policy Management

  • Johan Andsjo, CEO, Yoigo, Spain

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    • How far do operators need to be transparent about disclosing alternative uses of bandwidth control to end-users?
    • Considering the social impact of different levels of traffic management
  • 12.20

    • Harnessing The Potential Of Network Policy Control As Part Of A Network Architecture: Another 'Bump In The Wire' Or Embedded Into The Gateway?

  • Don Bowman, CTO, Sandvine, USA

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    • What is network policy control and what untapped opportunities can it enable?
    • Where are the best places for network policy control in the network?
    • OPEX implications of alternative approaches to implementation
    • Universal service enablement as network access transitions
    • Making the transition from cost containment to revenue creation
  • 12.45

    • Managing Traffic Flows At Subscriber And Application Levels To Maximise ROI On Network Intelligence: Which Provides The Most Benefit For Operators?

  • Christian Ludwig, Head of Mobile Broadband, Three, Austria

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    • Smart access optimisation strategies for operators
    • Understanding the processes required for traffic shaping at subscriber and application levels
    • What are the back office integration challenges?
  • 13.10

    • Networking & Lunch Break

  • 14.05

    • Towards Usage-Based Charging Models In A Competitive Flat-Rate Environment: Is There A First-Mover Disadvantage Or Can QoE Be a USP?

  • Manish Singh, VP Product Management, Continuous Computing, USA

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    • How sustainable is flat-rate pricing? Does it create or erode value?
    • Exploring the commercial risk involved in a shift towards bandwidth-based pricing
    • Moving from all you can eat to all you can afford
  • 14.30

    • Taking DPI to the Next Level: How Operators Can Monetise the Untapped Potential of DPI Beyond Traffic Shaping

  • Jay Klein, CTO, Allot Communications, Israel

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    • How is DPI evolving and what is the vision for the future?
    • To what extent is DPI about more than capacity management?
    • Understanding the growth and revenue potential for operators launching new DPI enabled services
  • 14.55

    • Best Practice Bandwidth Management: Identifying New Traffic Patterns And The Need For New Market Intelligence And Tiered Services To Increase Average Revenue

  • David Hodgers, Head of Products and Services, O2 Ireland, Ireland

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    • Measuring the consequences of network congestion upon customer satisfaction
    • How do different applications affect demand for bandwidth?
    • Realising the benefits of bandwidth management for the B2B Market: How DPI can help operators protect revenues and avoid breaching SLAs leey
  • 15.20

    • PANEL DISCUSSION: Lessons Learnt from Operator Experience: The Do's and Don'ts of Bandwidth Control

  • Richard Fletcher, Development Director, Plusnet, UK
  • Manesh Lakhani, Head of Broadband, Voice & Messaging Products, Orange, UK
  • David Hodgers, Head of Products and Services, O2 Ireland, Ireland
  • Benny Lim, Director, Public IP Engineering, Singtel, Singapore
  • Jon Lindén, Vice President of Global Marketing, Procera Networks Inc, Sweden

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    • Managing heavy usage by monthly caps with overage charges
    • Managing usage by other charging factors - peak/off peak times, location, service, etc.
    • Managing certain applications differently than others
    • Controlling bandwidth during peak times
  • 16.00

    • Networking & Refreshments Break

  • 16.30

    • CONTENT OWNER Q&A Connecting the Dots Between Content and Congestion: Do Content Owners Care about Telco Capacity Constraints?

  • Richard Cooper, Controller Digital Distribution, BBC, UK

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    • How much extra bandwidth does high definition online video require?
    • Establishing the role of CDNs in content distribution and bandwidth consumption
    • Understanding the evolving role of online as a content delivery platform
    • Would content providers pay operators for bandwidth to ensure consistent QoE?
  •  

    • UNDERSTANDING USER BEHAVIOUR AND MONETISING INTELLIGENT NETWORKS

  • 17.00

    • Deciphering The Opportunities For Internet Data Mining And The Future For DPI-Enabled Behavioural Analysis and Targeted Ad-Insertion

  • Brook Dobbs, Chief Privacy Officer, Phorm, USA

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    • Protecting end-users from privacy infringements
    • Customer characteristics and the competition
    • What are the opportunities for innovation and differentiated service packages based upon user behaviour?
    • Capitalising upon collection of real-time customer intelligence
  • 17.30

    • . Dealing With Unpredictable Peaks In Network Utilisation: What Measures Can Operators Employ To Maintain A Consistent Quality Of Experience?

  • Staffan Göjeryd, Head of IP Production Network Resource Lifecycle Management, Teliasonera, Finland

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    • Is the real capacity challenge at the access, aggregation or peering layers of the network?
    • Is average network utilisation an issue outside of peak times?
    • What tools can an operator use to manage peaks in network congestion?
    • Encouraging usage at off-peak times to maximise network efficiency
  • 18.00

    • Close of conference day one