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Pre Conference Workshop A
Value-based charging models: Real-world deployments and lessons learnt
Led by:
Jay Klein, CTO, Allot Communications
Eyal Yaron, Director, Product Management, Allot Communications
Analyst, TBA
As broadband traffic continues to surge, fueled by applications such as video and the ever increasing plethora of smartphones and tablets, broadband providers face a widening gap between traffic load and revenues. High CAPEX is required for network upgrades.
Two immediate solutions to this problem are enabled through the monitoring, metering, and charging for subscriber consumption of over-the-top (OTT) applications and content.
- Creation of value through service deployment
- Employment of value-based business models
Good practices in the industry don’t always have to focus on premium plans. Value-based charging reflects the value of different applications to both operators and consumers. For example, latency and QoE are more critical to VoIP than to email.
Pricing plans should be application-based and reflect the balance between different application’s value in terms of both operators cost and user benefit.
This interactive workshop will focus on practical solutions for those planning to roll out new charging models in conjunction with policy control. These sessions will focus on real-world deployments; lessons learnt and hands-on advice for anyone preparing to implement new charging models.
Who will benefit from taking part?
- Operation and Management Groups – What is actually achievable on the engineering side.
- Service Provider Executives – Drive up ARPU and customer loyalty.
- Product Management & Marketing – see what is already going on in the market place.
Timetable
| 08.30 | Registration |
| 09.00 | Traffic Trends – inside view on data traffic, applications and content over BB networks
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| 10.00 | Value-based Charging/Billing – New directions on monetizing and personalizing
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| 11.00 | Pushing the revenue curve into the black
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| 12.00 | In the Field with Allot Communications
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| 12.45 | Wrap-up |
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