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What is the event about?
Traffic management has now become a well-established network and service function, and many operators are beginning to move toward the next phase of implementation, which will enable discounting, up-selling and highly targeted marketing and loyalty campaigns to be implemented. However, a number of issues need to be addressed before the next step can be taken. A closer integration between online charging and policy will be required to enable more creative bundling, marketing and customer-focused initiatives. Such goals can only be reached with improvements in the analysis of customer and network data and, at the network level, improvements in signalling routing. Signalling congestion is probably the biggest challenge facing would-be operators of 4G networks.
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